Uganda's e-commerce sector in 2026 shows a steady growth with an average order value of USD 45, reflecting increased consumer confidence and improved logistics. The total revenue of USD 1.2 billion highlights expanding market opportunities, driven by rising internet penetration and smartphone adoption. The majority of transactions are now mobile-based, accounting for 65%, which underscores the importance of mobile-friendly platforms and digital payment solutions in the country.
With nearly 3.8 million online shoppers, Uganda's digital retail landscape is becoming more accessible to a broader population. The 52% digital payment penetration indicates significant progress in financial inclusion, but still room for growth. As infrastructure improves and e-commerce regulations become clearer, these figures are expected to rise, further integrating Uganda into the global digital economy and boosting consumer spending across various sectors.