Australia's e-commerce landscape in 2026 shows a steady increase in average order value, reflecting growing consumer confidence and premium product purchases. The total market revenue surpasses A$45 billion, driven by a robust digital infrastructure and high smartphone penetration. Online shopping remains popular among younger demographics, with mobile commerce accounting for 65% of transactions, indicating a shift toward mobile-first shopping experiences.
Consumers are spending more time per session, averaging 7 minutes, which suggests enhanced engagement and well-optimized online platforms. The large base of 15 million online shoppers highlights the country’s digital maturity and expanding e-commerce ecosystem. Retailers are focusing on personalized experiences and fast delivery to capitalize on this growth, ensuring Australia remains a key player in the Asia-Pacific digital economy.