Albania's e-commerce sector in 2026 continues to grow steadily, with an average order value of €55, reflecting increased consumer confidence and improved online payment options. The total revenue has reached €320 million, driven by rising internet penetration and smartphone usage, which now accounts for 78% of transactions. The expanding digital infrastructure supports more Albanian consumers shifting towards online retail, especially for electronics and fashion.
The number of online shoppers has surpassed 1.2 million, indicating nearly 40% of the population actively purchases online. The average monthly spend per shopper is around €45, showing a stable growth trend. Businesses are increasingly investing in digital marketing and localized platforms to capture this expanding market. Overall, Albania's e-commerce landscape in 2026 reflects a maturing digital economy with significant future potential.