Argentina's e-commerce sector shows steady growth, with the average order value reaching $85 in 2026, reflecting increased consumer confidence and digital adoption. The total revenue of USD 18.7 billion highlights the expanding online retail landscape, driven by improved logistics and payment options. Mobile commerce dominates, accounting for 68% of transactions, indicating a shift towards smartphone shopping among Argentinians.
The increase in online shoppers to 15 million demonstrates broader internet access and digital literacy. The average of 3.2 purchases per month per user suggests a habitual online shopping culture. Retailers should focus on mobile-friendly platforms and personalized experiences to capitalize on this digital shift. Continued investments in infrastructure and digital payment solutions will sustain this growth trajectory in Argentina's e-commerce market.