By 2026, Armenia's average order value in e-commerce reaches €85, reflecting increased consumer confidence and improved digital payment options. The market revenue is projected to hit approximately $220 million, driven by rising smartphone penetration and expanding online retail channels. Digital payment adoption continues to grow, with 65% of transactions completed via electronic methods, indicating a shift towards cashless commerce.
The number of e-commerce users in Armenia is expected to reach 1.2 million, representing a significant portion of the population engaging online. Mobile commerce accounts for over half of all transactions, emphasizing the importance of mobile-friendly platforms and apps. Overall, Armenia's digital economy is rapidly evolving, with infrastructure improvements and consumer trust fueling sustained growth in online shopping.