By 2026, Romania's e-commerce sector has seen significant growth, with the average order value reaching €150, driven by increased online shopping adoption and improved logistics. The total revenue of €3.2 billion reflects a robust digital economy, with nearly half the population engaging in online transactions. Mobile commerce dominates, accounting for 65% of sales, highlighting the importance of mobile-friendly platforms.
The rising number of online shoppers, now totaling around 8 million, indicates expanding digital literacy and internet access. The market penetration rate of 55% demonstrates substantial room for growth as more Romanians embrace digital shopping. Retailers are investing heavily in user experience and digital marketing to capture this expanding customer base, fostering a competitive, innovative e-commerce environment.