Romania's digital landscape in 2026 shows a high internet penetration rate of 87%, fueling widespread AI search adoption among users. Over 60% of internet users now prefer AI-enhanced search engines, signaling a shift towards smarter, more personalized online experiences. With monthly search queries reaching 1.5 billion, the country's digital engagement continues to grow, driven by increased smartphone usage and improved broadband infrastructure.
Google remains the dominant search engine, capturing 92% of the market share in Romania. The surge in AI search technologies has contributed to more targeted advertising, generating approximately €220 million in digital ad revenue. This rapid digital transformation highlights Romania's expanding role in the AI-driven online economy, with continued growth expected over the next few years as businesses and consumers embrace new search capabilities.