By 2026, Oman’s average order value in e-commerce has increased to USD 75, reflecting rising consumer confidence and expanding online retail options. The total e-commerce revenue is estimated at USD 1.2 billion, driven by a growing base of over 2.5 million online shoppers, representing more than half of the population. The proliferation of mobile devices continues to be a significant factor, with mobile commerce accounting for 65% of transactions, emphasizing the country's digital shift.
E-commerce in Oman is experiencing rapid growth fueled by improved internet infrastructure and government initiatives promoting digital economy. The penetration rate of 55% indicates that more Omanis are choosing online shopping for convenience and variety. As digital payment methods mature, the average order value and overall revenue are expected to sustain their upward trajectory, positioning Oman as a rising e-commerce hub in the Gulf region.