In 2026, Oman’s internet penetration continues to grow, with over 3.2 million users engaging actively in search platforms. The surge in search queries reflects increased digital literacy and reliance on online information, especially with AI-driven searches accounting for nearly half of all queries. This growth indicates a robust digital economy, with businesses leveraging search data for marketing and customer insights.
The adoption of AI technologies in Oman is evident from the high volume of AI-powered search queries. Digital advertising revenues have soared to USD 350 million, fueling local and international marketing efforts. E-commerce transactions have surpassed USD 2.1 billion, demonstrating Oman’s shift towards a more digitally integrated economy, driven by government initiatives and increased mobile connectivity.