In 2026, Kosovo's average order value for e-commerce stands at €85, reflecting increased consumer confidence and expanded product offerings. The total e-commerce revenue has grown to €220 million, driven by rising internet penetration and improved logistics infrastructure. Mobile commerce accounts for over half of all transactions, indicating a shift towards smartphone shopping among Kosovars.
The e-commerce sector is experiencing a robust growth rate of 18% annually, supported by digital payment adoption and favorable government policies. With approximately 650,000 users engaging online, the market presents significant opportunities for local and international retailers to expand their presence. Continued investments in digital infrastructure are expected to further accelerate this upward trend.