$35.50
Average Order Value (AOV)
Average spending per online order in Gambia in 2026
120,000
Monthly Active E-commerce Users
Number of active online shoppers monthly in Gambia
$4.26 million
E-commerce Revenue
Total e-commerce revenue generated in Gambia in 2026
65%
Mobile E-commerce Penetration
Percentage of users shopping via mobile devices in Gambia
52%
Online Payment Adoption Rate
Percentage of online shoppers using digital payments in Gambia
With over 120,000 monthly active users, Gambia's online shopping community is rapidly expanding. The rising adoption of digital payments at 52% indicates improving financial infrastructure and consumer confidence. Continued investments in mobile internet and digital literacy are expected to further boost e-commerce growth, making online retail a significant contributor to the nation's economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.