Gambia's internet penetration has increased to 42% in 2026, driven by expanding mobile networks and affordable devices, fostering greater digital engagement. Search engine usage remains predominantly with Google, capturing 78% of the market, indicating a strong reliance on global platforms for information access. Daily search queries reaching 1.2 million reflect rising online activity among Gambians, influenced by improved connectivity and digital literacy efforts.
AI adoption is growing slowly but steadily among Gambian businesses, with 15% now leveraging AI tools for operations and customer service. Digital advertising revenue has also shown growth, reaching 2.5 million USD, signaling increased online marketing efforts. As digital infrastructure continues to improve, Gambia is poised for further digital transformation, though challenges like limited broadband access still exist in rural areas.