Gabon’s e-commerce sector in 2026 shows steady growth with an average order value of USD 75, reflecting increased consumer trust and improved logistics. Total market revenue is estimated at USD 150 million, driven by rising internet access and smartphone adoption. Digital payments are becoming more prevalent, making up 45% of transactions, which enhances shopping convenience and security for consumers.
The online shopping landscape in Gabon is expanding rapidly, with approximately 1.2 million active users. Mobile commerce dominates, accounting for 65% of sales, thanks to widespread smartphone use. As digital infrastructure improves, Gabon’s e-commerce market is poised for continued expansion, attracting more local and international merchants seeking to capitalize on the growing digital economy.