Gabon has seen significant growth in internet usage, with over 3.2 million users in 2026, reflecting increased digital adoption across urban and rural areas. The dominance of Google remains strong, capturing 87% of the search engine market, indicating limited competition but high user reliance on familiar platforms. AI integration into search processes has become prevalent, with 65% of users now engaging with AI-powered search features, enhancing their online experience.
Digital advertising continues to grow, reaching USD 45 million in expenditures, driven by local businesses' increased online presence. The average Gabonese user conducts about 35 searches daily, showing active engagement with digital content. As AI technologies advance, further improvements in search relevance and personalization are expected, fueling ongoing digital transformation and economic development across the country.