Equatorial Guinea's e-commerce sector is experiencing steady growth, with an average order value of €45. Driven by increasing internet access and mobile device usage, online shopping is becoming more popular among consumers. The market size reaching $120 million indicates expanding digital commerce, supported by improving infrastructure and digital payment options in the country.
Despite limited overall market size compared to larger economies, the high mobile commerce share of 72% highlights the importance of mobile platforms for merchants. The rising number of e-commerce customers, now estimated at 1.2 million, shows strong potential for further digital retail expansion. Continued investment in digital infrastructure will likely accelerate growth in this emerging market.