By 2026, Equatorial Guinea has seen a significant rise in internet penetration, reaching 58%, driven by increased mobile infrastructure and affordable data plans. This growth has boosted the overall digital ecosystem, fostering greater reliance on search engines for daily information and services. Google maintains an overwhelming 92% market share, solidifying its dominance in the country's search landscape.
The adoption of AI in search activities is notable, with 37% of searches utilizing AI features or virtual assistants. This shift reflects the country's growing digital literacy and technological advancement. Digital advertising revenues have surged to approximately 45 million USD, indicating a robust online market and increased investment by local and international brands targeting the expanding online audience.