Croatia's e-commerce sector in 2026 shows steady growth with an average order value of €85, reflecting increased consumer trust and digital payment adoption. The total revenue of €3.2 billion indicates a robust online market supported by expanding digital infrastructure and improved logistics. The majority of online transactions are made via mobile devices, accounting for over half of all e-commerce sales, emphasizing the shift towards mobile shopping.
With 65% of the population engaging in online shopping, Croatia is experiencing a digital transformation that benefits both consumers and retailers. The average website conversion rate of 3.8% suggests room for optimization but demonstrates healthy engagement levels. As digital literacy and internet access improve, these trends are expected to further accelerate, solidifying Croatia’s position in the regional e-commerce landscape.