Croatia has seen a significant rise in AI adoption, with nearly half of its businesses leveraging AI in 2026. The surge is driven by government incentives, growing startup ecosystems, and increased digital literacy among enterprises. Investment in AI continues to grow, reaching €120 million, fueling innovation and technology-driven growth across sectors such as manufacturing, finance, and healthcare.
The economic impact of AI in Croatia is substantial, with AI-driven revenue hitting €2.4 billion this year. The country’s machine learning market contributes notably to the global sector, and approximately 12% of the workforce is now employed in AI-related roles. These trends indicate Croatia’s evolving position as a regional hub for AI and digital transformation in Southeast Europe.