By 2026, Zambia's e-commerce sector has shown significant growth, with an average order value reaching USD 75. This indicates increasing consumer confidence and improved payment infrastructure. The total revenue of USD 520 million reflects expanding online retail opportunities, especially among urban populations. Mobile commerce continues to dominate, driven by widespread smartphone adoption and improved network coverage, which makes online shopping more accessible across the country.
Despite these advances, e-commerce penetration remains relatively modest at 23%, highlighting room for further expansion. Efforts to enhance digital literacy, logistics, and secure payment methods will be crucial to boost online shopping participation. The rising number of users, now approaching five million, underscores the sector's potential to contribute more significantly to Zambia's economy and improve consumer convenience nationwide.