Live Commerce Statistics in Vietnam (2026)

Vietnam's live commerce market has experienced exponential growth, with 45 million users in 2026, reflecting the country's rapid digital adoption and mobile-first culture. Social commerce's integration into daily life has increased consumer engagement, with users spending an average of 35 minutes daily on these platforms. The total sales volume of USD 8.2 billion underscores the country's emerging dominance in Southeast Asia's digital retail space.

The increasing percentage of e-commerce sales through live streams indicates the shift toward more interactive and immediate shopping experiences. With over 350,000 active sellers, Vietnam's small and medium enterprises are leveraging social commerce to reach wider audiences. This trend is expected to continue, driven by smartphone penetration, improved internet infrastructure, and evolving consumer preferences for personalized shopping.