Vietnam's AI search adoption continues to rise rapidly, with 65% of internet users now engaging with AI-powered search engines in 2026. The proliferation of affordable smartphones and improved internet infrastructure has significantly contributed to this growth. The increase in search queries, reaching 1.2 billion monthly, indicates a deepening reliance on AI-driven information retrieval for both personal and business purposes.
The average search time has decreased to 2.1 seconds, reflecting advancements in AI algorithms and infrastructure. User growth has expanded by 20% annually, showcasing increasing trust in AI search solutions. Moreover, digital advertising revenue from AI search platforms has surged to USD 2.4 billion, underscoring the sector's economic significance within Vietnam's expanding digital economy.