15.8
Total social commerce sales (AUD billion)
Projected social commerce revenue in Australia for 2026
38
Live commerce market penetration (%)
Percentage of online shoppers engaging in live commerce activities
125
Average transaction value (AUD)
Average spend per transaction in live commerce platforms
10.5
Number of active social commerce users (millions)
Australians actively participating in social commerce
22
Growth rate of social commerce sales (2025-2026)
Estimated annual growth percentage in social commerce sales
By 2026, social commerce in Australia is expected to reach AUD 15.8 billion, reflecting its rapid adoption among online shoppers. The integration of live commerce features has significantly increased user engagement, with over 38% of online consumers participating in live shopping events. This trend is driven by improved digital infrastructure and a growing preference for interactive shopping experiences, especially among younger demographics.
The average transaction value has risen to AUD 125, indicating higher consumer spending during live shopping sessions. With approximately 10.5 million Australians actively involved in social commerce, businesses are leveraging influencer marketing and live streams to boost sales. The market is projected to grow at a rate of 22% annually, making social commerce a vital component of Australia's e-commerce ecosystem.
Frequently Asked Questions
What is driving the growth of live commerce in Australia?
Factors include increased smartphone penetration, improved digital infrastructure, influencer collaborations, and consumers seeking more interactive shopping experiences.
How are Australian businesses leveraging social commerce?
Businesses are using live streams, influencer partnerships, and social media ads to engage consumers and boost sales directly through platforms like Instagram, Facebook, and TikTok.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.