4.2 million
Number of live commerce users
Total Algerian internet users engaged in live commerce in 2026
€1.2 billion
Social commerce sales volume
Estimated sales generated through social platforms in Algeria in 2026
€285
Average spend per user
Average expenditure by live commerce consumers in Algeria
78%
Mobile commerce penetration
Percentage of live commerce transactions conducted via mobile devices
65%
Digital payment adoption rate
Percentage of users utilizing digital payments for live commerce in Algeria
Social commerce in Algeria has become a core component of the retail ecosystem, with €1.2 billion in sales projected for 2026. The high mobile commerce penetration underscores the importance of mobile-friendly platforms and payment solutions. As digital literacy improves, more consumers are adopting digital payments, facilitating smoother shopping experiences and higher transaction volumes in this emerging digital economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.