1.2 million
Total online shoppers
Number of Albanians engaging in e-commerce in 2026
€120 million
Social commerce sales volume
Total revenue generated from social commerce platforms
45,000
Average daily live commerce viewers
Average number of viewers tuning into live sales events daily
65%
Mobile commerce penetration
Percentage of online transactions made via mobile devices
78%
Digital payment adoption rate
Adoption of digital and mobile payments among Albanian consumers
By 2026, Albania's social commerce market has seen significant growth, driven by increased smartphone penetration and digital payment adoption. Live commerce platforms are now a key part of online shopping habits, especially among younger consumers, enhancing engagement and sales.
The rise of social media and mobile usage has revolutionized retail, with social commerce accounting for a substantial share of e-commerce revenue. Local businesses are actively leveraging live streams to showcase products, boosting overall retail digitalization in Albania.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.