The Bahamas' e-commerce sector is rapidly expanding, with projected revenue reaching USD 250 million in 2026. Social commerce continues to grow, driven by increased internet penetration and smartphone usage, with 35% of users actively participating. Live commerce platforms are gaining popularity, with around 150,000 consumers engaging in live shopping events, reflecting a shift toward more interactive and personalized shopping experiences.
Mobile devices dominate transactions, accounting for 70% of online sales, emphasizing the importance of mobile-friendly platforms. The average order value remains steady at USD 85, indicating a moderate but consistent consumer spend. As digital adoption accelerates, Bahamas' retailers are increasingly adopting social and live commerce strategies to boost engagement and sales in this vibrant market.