USD 28.4 billion
Total E-commerce Revenue
Vietnam's e-commerce market is projected to reach USD 28.4 billion in 2026, reflecting rapid digital adoption.
18.3%
Annual Growth Rate
The sector is growing at an annual rate of 18.3%, driven by increased smartphone usage and internet penetration.
68 million
Number of E-commerce Users
An estimated 68 million Vietnamese are engaging in online shopping, representing over 70% of the population.
USD 415
Average Spend per User
Average annual online purchase expenditure stands at USD 415, indicating a mature digital consumer base.
63%
Mobile Commerce Share
Mobile devices account for 63% of online transactions, emphasizing the importance of mobile-friendly platforms.
Vietnam's e-commerce sector in 2026 continues its impressive growth trajectory, with revenues reaching nearly USD 28.4 billion. The rapid increase in internet access and smartphone use fuels this expansion, making online shopping increasingly accessible across urban and rural areas. Consumer behaviors show a trend towards higher spending per user, reflecting confidence in online payment security and logistics improvements.
The dominance of mobile commerce, accounting for 63% of transactions, underscores the importance of mobile-optimized platforms and apps. Local businesses are adapting to this shift, investing in digital infrastructure and logistics. As the market matures, Vietnam is poised to become one of Southeast Asia's leading e-commerce hubs, benefiting from youthful demographics and rising digital literacy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.