E-commerce Statistics in Austria (2026)

Austria's e-commerce sector in 2026 continues to grow robustly, with revenue reaching €15.4 billion, driven by increased digital adoption and consumer trust. The penetration rate of 78% indicates most Austrians now prefer online shopping, reflecting enhanced logistics, secure payment options, and a broader product range. Mobile commerce accounts for a significant share, emphasizing the importance of mobile-optimized platforms for retailers aiming to capture more sales.

The average transaction value remains steady at €85, highlighting consumers' willingness to spend online across diverse categories. With 7.8 million online shoppers, Austria's digital economy is well-established, fostering innovation in retail and logistics sectors. As digital infrastructure improves, we expect further growth in online sales, especially via mobile, which will become even more dominant in the coming years.