By 2026, Argentina's e-commerce market is expected to reach $25.4 billion, driven by increased internet penetration and smartphone adoption. The online shopping penetration rate is projected at 78%, reflecting widespread digital engagement. Mobile commerce will dominate, accounting for 65% of transactions, as consumers favor convenient shopping via smartphones. The average transaction value is estimated at $110, indicating consumers' willingness to spend more online.
The growth in e-commerce is supported by improvements in logistics, digital payment options, and a growing middle class. With 27 million active online users, the market offers significant opportunities for local and international businesses. Continued digital infrastructure investments will enhance shopping experiences, further boosting revenue and consumer confidence in online retail in Argentina.