Andorra's e-commerce sector is experiencing steady growth, reaching €150 million in revenue in 2026. The high internet penetration and increasing smartphone usage have contributed to the rapid adoption of online shopping. Small but affluent, Andorran consumers prefer mobile shopping, which now accounts for 65% of total e-commerce sales, reflecting a shift toward digital convenience.
The average transaction value of €85 indicates a focus on premium products and services. With an estimated 120,000 online shoppers, the sector is poised for continued expansion as local businesses enhance their digital presence. The high penetration rate of 78% highlights the country's readiness for digital commerce, fostering a vibrant online retail environment.