E-commerce Statistics in Angola (2026)

Angola's e-commerce market is experiencing significant growth, with projected revenues reaching $2.8 billion in 2026. The rising internet penetration, now at 48%, supports this expansion, enabling more consumers to shop online. Mobile commerce dominates, accounting for 65% of transactions, driven by increased smartphone adoption across urban areas. As digital infrastructure improves, more businesses are shifting to online platforms, fueling sales and economic diversification.

The average online purchase value is estimated at $45, reflecting moderate spending habits but increasing consumer confidence in digital payments. With approximately 12.5 million e-commerce users, the market is becoming more mature, presenting opportunities for local and international retailers. Continued investment in internet infrastructure and digital literacy will be critical to sustaining this upward trajectory and expanding e-commerce's role in Angola's economy.