Bahamas's e-commerce sector is expected to reach $150 million in revenue by 2026, reflecting steady growth driven by increased internet penetration and mobile usage. The rise in active online shoppers, estimated at 250,000, indicates expanding consumer engagement. Mobile commerce continues to dominate, accounting for 65% of transactions, emphasizing the importance of mobile-friendly platforms.
The average transaction value is anticipated to be around $60, suggesting moderate spending habits among consumers. With a growth rate of 12%, the Bahamas market remains promising for local and international online retailers. Investments in digital infrastructure and digital payment systems are key factors fueling this expansion, providing opportunities for entrepreneurs and established businesses alike.