Vanuatu's e-commerce sector in 2026 shows modest growth, with the average order value reaching USD 45, reflecting increased consumer confidence and expanded online offerings. The penetration rate of 12% indicates a still emerging digital shopping culture, driven by improvements in internet infrastructure and mobile device accessibility. Mobile commerce dominates, accounting for 65% of transactions, highlighting the importance of mobile-friendly platforms for local consumers.
Digital payment methods are increasingly adopted, with 38% of online shoppers utilizing digital payments, which boosts transaction security and convenience. The total annual e-commerce revenue of USD 18 million demonstrates steady growth, yet the market remains small compared to larger economies. Continued investments in digital literacy and payment infrastructure could further accelerate e-commerce adoption in Vanuatu.