Uganda's digital advertising landscape is rapidly evolving, with total ad spend reaching an estimated USD 45 million in 2026. CTV advertising continues to gain traction due to increasing smart TV adoption and higher internet accessibility. This trend reflects a shift from traditional media to more targeted, interactive digital platforms, driven by mobile and broadband improvements across urban and rural areas.
The projected USD 12 million spent on CTV ads signifies a growing segment that appeals to both local and international brands seeking digital engagement. As internet penetration approaches 50%, advertisers are investing more in CTV to reach diverse audiences. The rising smart TV penetration further boosts CTV's potential, making it a key component of Uganda's digital marketing future.