Armenia's CTV advertising market is projected to reach 45 million USD in 2026, reflecting rapid digital adoption and increasing consumer engagement via streaming platforms. The digital ad market now accounts for 38% of total advertising, driven by rising internet penetration and mobile device usage. The average spend per user indicates growing confidence among advertisers targeting Armenian households.
The number of CTV users is expected to hit 1.4 million, representing a significant portion of the population accessing streaming content. With a 12% annual growth rate in digital ad expenditure, Armenia's digital advertising landscape is poised for sustained expansion, offering new opportunities for brands to reach tech-savvy consumers in innovative ways.