Antigua and Barbuda's digital advertising landscape in 2026 shows a significant shift towards connected TV platforms, with CTV ad spending reaching $2.3 million. The high penetration of smart TVs (78%) indicates a broad audience base for advertisers aiming to target consumers via digital streams. The total digital ad spend is projected at $4.8 million, reflecting growing investments in digital channels beyond traditional media.
With 65% of the population engaging with digital content regularly, advertisers are increasingly focusing on targeted campaigns through CTV and social media platforms. The average weekly viewership of 150,000 for CTV ads underscores the platform's effectiveness in reaching consumers. These trends suggest Antigua and Barbuda's media consumption is rapidly digitalizing, offering new opportunities for brands to engage local audiences.