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Digital Advertising & CTV Ad Spending in Argentina (2026)

Updated March 2026 · Argentina · Digital Advertising

$2.1 billion

Total Digital Ad Spending (USD)

Projected total digital ad expenditure in Argentina for 2026.

$450 million

CTV Ad Spending (USD)

Estimated CTV advertising expenditure in Argentina for 2026.

12%

Digital Ad Spend Growth Rate

Annual growth rate of digital advertising in Argentina.

68%

Mobile Digital Ad Share

Percentage of digital ad spend allocated to mobile platforms.

12 million

Number of CTV Users (millions)

Number of CTV users in Argentina by 2026.

Frequently Asked Questions

What is the main driver behind CTV ad growth in Argentina?

The increasing popularity of streaming services and smart TVs is fueling the growth of CTV advertising in Argentina.

How does mobile advertising compare to CTV advertising in Argentina?

Mobile advertising remains dominant, making up 68% of digital ad spend, but CTV is rapidly gaining market share.

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

This Statistic in Other Countries

Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Armenia Australia Austria Azerbaijan Bahamas Bahrain

More Statistics for Argentina

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.