2,450
CTV Ad Spending (AUD millions)
Projected total CTV ad spend in Australia for 2026
65
Digital Ad Market Share (%)
Percentage of total digital advertising attributed to CTV in 2026
14.8
Number of CTV Users (millions)
Estimated number of Australian households using CTV devices in 2026
165
Average CTV Ad Spend per User (AUD)
Average annual CTV advertising expenditure per user in 2026
18
Growth Rate of CTV Ad Spend (%)
Year-over-year growth rate of CTV advertising expenditure in 2026
By 2026, Australia's CTV advertising market is expected to reach 2.45 billion AUD, reflecting rapid digital transformation and increasing consumer shift towards streaming platforms. The market share of digital advertising, dominated by CTV, will account for 65%, signifying its dominant role in advertising strategies. The rise in CTV device adoption among households fuels this growth, with nearly 15 million users estimated to engage with streamed content regularly.
Advertisers are investing heavily in CTV due to its targeted advertising capabilities and high engagement rates. The average expenditure per user is projected to be 165 AUD annually, indicating increased personalization and ad effectiveness. The 18% growth rate underscores Australia's robust digital ad ecosystem, driven by technological advancements and changing consumer media consumption habits, making CTV a critical component of future advertising budgets.
Frequently Asked Questions
What is driving the growth of CTV advertising in Australia?
Factors include increased household adoption of streaming devices, targeted advertising capabilities, and changing consumer preferences towards on-demand content.
How does CTV ad spend compare to other digital advertising channels in Australia?
CTV ad spend is projected to represent 65% of total digital advertising, becoming the largest segment due to its effectiveness and viewer engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.