Austria's connected TV ad spend is expected to reach €320 million in 2026, reflecting a growing shift towards digital and video advertising platforms. The digital advertising sector will generate approximately €1.2 billion, with mobile devices dominating the ad spend at 65%. The adoption of data-driven advertising techniques is high, with 72% of campaigns leveraging audience data for targeting, indicating a mature digital marketing landscape.
Austria's digital ad market shows signs of robust growth, with increased investments in CTV and mobile advertising. Despite the rise, ad blocker usage remains notable at 28%, highlighting ongoing challenges for advertisers to create engaging, non-intrusive content. Overall, Austria's digital advertising ecosystem is poised for continued expansion driven by technological innovation and consumer engagement.