Turkmenistan's e-commerce sector has experienced steady growth, with the average order value reaching $85 in 2026. This reflects increased consumer confidence and improved digital infrastructure. The total revenue from online sales is projected to hit $150 million, driven by expanding internet access and smartphone usage across the country.
The online shopper penetration rate has climbed to 35%, indicating a significant segment of the population engaging in digital commerce. Mobile commerce dominates, accounting for 60% of transactions, emphasizing the importance of mobile-friendly platforms. Continued investments in digital payment systems are expected to further boost online retail growth in Turkmenistan.