Tonga's e-commerce sector has seen steady growth, with the average order value reaching around $45 USD in 2026. Increased smartphone adoption and improved internet access have contributed to rising online shopping activity among residents. The online penetration rate of 32% indicates expanding digital engagement, driven by local businesses adopting digital platforms.
Total e-commerce revenue now exceeds $2 million USD, reflecting a modest but significant digital economy. Mobile commerce dominates, accounting for over half of all transactions, which underscores the importance of mobile-friendly platforms. Continued investments in digital infrastructure are expected to further boost online retail growth in Tonga.