Togo's e-commerce sector is experiencing steady growth, with an average order value of $45 in 2026, indicating increasing consumer confidence and spending power online. Mobile commerce dominates, accounting for 65% of transactions, driven by widespread smartphone usage and improved mobile infrastructure. Digital payment adoption continues to rise, facilitating smoother online transactions and expanding market reach for local retailers.
The total e-commerce revenue is projected to reach $120 million, reflecting expanding digital infrastructure and consumer acceptance. With 1.5 million online shoppers, the market remains relatively small but rapidly growing, supported by increased internet penetration and government initiatives promoting digital inclusion. These trends suggest a promising future for Togo’s digital economy and e-commerce ecosystem.