By 2026, Tanzania's e-commerce sector has seen significant growth, with the average order value reaching TSh 45,000. Mobile commerce dominates, accounting for 65% of transactions due to widespread smartphone use. The total revenue is estimated at USD 850 million, driven by increased internet access and a growing middle class eager to shop online. More Tanzanians are embracing digital payment methods, fostering a robust online shopping environment.
The number of e-commerce users has risen to 4.2 million, reflecting a broader digital adoption. This growth is supported by improved logistics and digital infrastructure. The sector's annual growth rate of 18% indicates a vibrant market, with small and medium enterprises expanding their online presence. As mobile money services continue to evolve, Tanzania's e-commerce landscape is poised for further expansion in the coming years.