Tajikistan's e-commerce sector has shown significant growth, with an average order value of USD 45 in 2026. The increasing mobile penetration and improved digital infrastructure have contributed to a surge in online shopping activities, reaching over 1.2 million active users. The rising trend of mobile commerce, now accounting for 65% of transactions, reflects changing consumer preferences and technological adoption in the country.
The sector's annual growth rate of 18% underscores the expanding digital economy in Tajikistan. As consumers become more comfortable with online payments and local platforms enhance their offerings, the average session duration of five minutes indicates engaged users. These trends suggest a robust future for e-commerce, driven by mobile accessibility and increasing internet penetration across urban and rural areas.