€120 (SEK 1,400)
Average Order Value (AOV)
Swedish Krona
€15 billion (SEK 150 billion)
Total E-commerce Revenue
Swedish Krona
6.2 million
Number of Online Shoppers
Swedish residents aged 18+
72%
Mobile Commerce Penetration
Swedish online shoppers using mobile devices
2.5%
Average Conversion Rate
Percentage of visitors making a purchase
Sweden's e-commerce market continues to grow, with the average order value reaching €120 in 2026, driven by increased consumer confidence and mobile shopping. The total revenue from online sales is projected to hit €15 billion, reflecting a strong digital economy. The majority of shoppers, about 72%, prefer mobile devices, indicating the importance of mobile-optimized platforms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.