Sudan's e-commerce sector in 2026 shows promising growth, with an average order value of USD 45. Increased mobile commerce adoption, at 65%, highlights the shift towards smartphone-based shopping. The total revenue is projected at USD 420 million, driven by a rising number of active online shoppers, totaling around 1.2 million. Digital payment adoption is also improving, reaching 40%, reflecting enhanced trust and infrastructure.
Despite the growth, Sudan faces challenges including limited digital payment infrastructure and digital literacy. However, expanding smartphone penetration and increasing internet access are expected to continue fueling e-commerce expansion. The sector's development indicates a significant shift towards digital retail, offering new opportunities for local businesses and international investors to tap into Sudan's emerging online market.