Spain's e-commerce sector in 2026 continues to grow robustly, with an average order value of €85, reflecting increased consumer confidence and digital maturity. The total revenue surpasses €35 billion, driven by expanding online retail platforms and improved logistics. Mobile commerce now accounts for over 60% of sales, showcasing consumers' preference for shopping via smartphones and tablets. The high online penetration rate indicates widespread digital adoption across the country.
Consumers in Spain tend to purchase fewer items per order, averaging 1.4 items, which suggests a focus on quick, targeted shopping experiences. The rising average order value points to higher spending per transaction, driven by improved payment methods and personalized marketing. As the e-commerce market matures, local businesses are increasingly investing in digital strategies to capture this expanding online audience, reinforcing Spain’s position as a key player in European e-commerce.