South Sudan's e-commerce sector continues to grow steadily in 2026, with an average order value of 45 USD. The rise in mobile device usage has significantly boosted online shopping, accounting for 65% of transactions. Despite the relatively low digital penetration of 12%, the market shows promising expansion potential as infrastructure improves and consumer trust increases.
Market revenues are projected at 150 million USD, driven by increasing smartphone adoption and improved internet access. Local businesses and international brands are entering the space, improving product variety and delivery options. Continued investments in digital infrastructure will be essential for further growth and to boost average order values across the country.