South Africa's e-commerce sector in 2026 shows a steady growth with an average order value of R1,200, driven by increased mobile shopping and improved logistics. The total revenue has reached approximately $8.5 billion, reflecting expanding consumer adoption across urban and rural areas. The rise in online shoppers highlights the country's digital transformation, supported by widespread internet access and smartphone usage.
The dominance of mobile commerce at 68% indicates a shift in consumer behavior favoring smartphone-based transactions. Despite rapid growth, delivery times averaging 3.2 days suggest ongoing improvements in logistics and infrastructure. As e-commerce matures, South African retailers are increasingly adopting advanced payment solutions and personalized shopping experiences to attract and retain customers.