Singapore's e-commerce sector continues to expand rapidly in 2026, driven by high internet penetration and mobile usage. The average order value of S$150 reflects consumers' increasing trust and willingness to spend online, especially on premium products and services. The total revenue of SGD 25 billion indicates a mature digital market, with nearly 4 million Singaporeans actively shopping online.
The dominance of mobile commerce, accounting for 65% of transactions, highlights the importance of mobile-friendly platforms for businesses. E-commerce penetration remains high at 78%, underscoring Singapore’s digital-savvy population and the country's position as a leading digital economy in Asia.
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