CTV Ad Spending Statistics in Saudi Arabia (2026)

Saudi Arabia's CTV advertising market is experiencing rapid growth, with total ad spend reaching approximately $450 million in 2026. The increasing penetration of smart TVs and streaming devices has driven more brands to allocate budgets toward CTV channels, which now constitute about 35% of the total digital advertising market. The rising number of CTV users, expected to hit 12 million, indicates expanding consumer engagement and advertising opportunities.

This growth reflects a digital transformation in Saudi Arabia's media landscape, supported by government initiatives promoting digital infrastructure. Advertisers are increasingly focusing on targeted, data-driven campaigns on CTV platforms, which offer higher engagement rates. The annual growth rate of 22% underscores the sector's momentum, promising further expansion and innovation in digital advertising strategies within the kingdom.